How To Promote A Product On Social Networks

Social media is a great way to promote a new product or service. With millions of people connecting to these platforms every day, they have become the largest showcase in the world, so you must take them into account if you want to gain competitive advantage and reach as many potential customers as possible.

Depending on the demographics of your customers, there are certain strategies that may be more effective than others when it comes to promoting your business and products.

In this post we tell you some of the keys to promote your product on Social Networks.

Social Networks as a showcase for your products

Promotion of a product on Facebook

Due to algorithm changes every day it is more difficult to get exposure on Facebook. You must always be aware of the content that your audience is liking the most, because the more likes you get, the more likely you will be to appear in their news feed. So remember that what worked a year ago may not give the same results today.

Create a contest:  To promote your product you can create a giveaway for it on Facebook. Yes, you will be losing a sale, but you will gain much more exposure and visibility on this social network. To do this, ask your followers to participate by sharing the post, tagging a friend and making a comment or leaving a like for example. More information on how to run a contest here:

Post product photos and videos:  People are more likely to share or comment on a post on social media if it is accompanied by a high-quality image or video. Be creative and demanding and publish only your best photographs and of course accompany them with a link to your online store.

To achieve greater engagement you can ask questions to your followers that accompany these images. For example, if you have an online fashion store, you can post photos of two different looks and ask your audience which one they like the most.

Use Facebook Live: This is one of the latest Facebook features that allows you to easily stream live content to your fan page. Use Facebook Live as a way to interact directly with your customers . You can ask them questions or ask for feedback on what they think of your products. This can give you ideas for your next marketing campaign.

Create an ad: The options mentioned above are free, but if you want to go a step further you can create an ad to reach a greater number of potential customers . Facebook ads have many targeting options so the chances of getting new customers are very high. In this post we give you some keys to create the perfect ad:

Promoting a product on Twitter

Life moves a lot faster on Twitter. You only have 140 characters to share your message so you must be concise and to the point.

Create a hashtag:  Create a unique hashtag for your new product launch. In this way, your followers will be able to find it easily and it is also a way to categorize your brand between the amount of information that is shared on Twitter.

Tweets with links:  All your tweets have to carry a link to your landing page or product page so that your potential customers can buy it. With some tools like bit.ly you will be able to know the number of clicks of the links and know if your strategy on Twitter is being effective or not.

Involve influencers in your conversations:  Influencers are people who fit within your target audience and who have a large number of followers. By retweeting their tweets and tagging them in your posts, you can greatly increase your reach.

Promoting a product on Instagram

A picture is worth a thousand words. This is one of the reasons why you should include Instagram in your social media strategy.

Create an Instagram business profile:  Under the Facebook umbrella, Instagram business profiles offer a multitude of new tools and analytics that are not accessible to individual accounts.

Create a contest:  Contests and giveaways on Instagram are becoming increasingly popular, even more if possible than on Facebook. Use them to your advantage to increase your visibility on this social network and get new followers.

Offer a discount: Encourage your followers to share photos using your product to get new discounts in your store. This will help you improve your online reputation as other users will be able to check the testimonials of previous clients, which will increase their confidence in your business.

Choose relevant hashtags: Choosing the right hashtags will help you reach a larger number of users who are not yet following you. Remember to use them in all your publications.

Instagram Stories: This is the latest update from Instagram. You can share images and videos of up to 10 seconds that will disappear from your profile after 24 hours. In this article we tell you why you should use Instagram Stories for your business.